S. MADHUSUDHAN - CHIEF FARMER & FOUNDER
back2basics farm was founded by S. Madhusudhan, an IIM-B alumnus and an advertising and marketing veteran. After working in leadership roles in many multi-national corporations around the globe, Madhu stopped to re-evaluate his own fast-paced lifestyle and food habits after a health scare. Madhu doesn’t have an agricultural background - he last studied Botany in Class 10 - and started from humble beginnings by growing produce on a 30ft x 40ft plot. He spent a lot of time understanding both the challenges faced by the Indian farmer and those faced by the discerning Indian consumer with an appetite for fresh, high-quality fruits and vegetables. By applying several management techniques to improve current agricultural practices, he founded back2basics - a unique blend of ancient wisdom and modern science. Madhu has been managing back2basics' B2B operations for the past five years. His family includes his wife, daughter and many pets (3 dogs, 4 cats and 35 birds!).
BHAIRAVI MADHUSUDHAN - IDEA CULTIVATOR
Bhairavi Madhusudhan is an alumnus of the prestigious Huntsman Program in International Studies and Business at the University of Pennsylvania’s Wharton School of Business. Like Madhu, Bhairavi also does not have an agricultural background. She has previously worked for multinational corporations in areas as varied as management and strategy consulting, SME-focused retail research and ultimately private equity across three continents. Bhairavi recently launched back2basics’ B2C operations. She shares Madhu's love for animals and is also passionate about extreme sports, travel and music.